Imagine entering a store with a huge collection of beauty and skincare brands. From makeup items to fragrances and hair care products, there is an array of items all under one roof. Won’t it be the best place to shop for your vanity? 

Enter Ulta Beauty, where you get all the brands in one place so you can choose your favorites with ease. 

Want to know what prestige Ulta beauty brands to try? Dig in as we explore some popular options. 

Why Shop for Beauty Brands at Ulta?

There is so much that you can get at Ulta. The offerings available may be beyond your expectations. 

Shopping for beauty brands at Ulta allows you to benefit from the following. 

  • Variety and Exclusivity: Ulta features an amazing, diverse range of beauty brands and products. Plus, almost every day, there is a new deal going on. This allows you to get your hands on various items on great offers from a single store. 
  • Convenience: When you shop at Ulta, you get the opportunity to join its rewards program. With the help of Ulta Beauty Rewards Credit Card, you can get 20% off your first purchase. Plus, you can earn points and redeem them later to get your favorite products for free.
    The store also offers curbside pickup and buy-online-pickup-in-store options for convenience. 
  • Expert Recommendations: Ulta is popularly known for curating its brand selection based on industry trends and expert advice. It does so by analyzing the companies that are gaining popularity in recent times and then featuring them in its stores so the audience can buy them easily. 

If we have convinced you to shop on this platform, which products will you get your hands on? 

Confused? Dive in as we explore some new and exclusive options for you! 

New and Exclusive Ulta Beauty Brands

You will find various categories of products here. Find the list of all the new products here! 

Makeup Brands at ULTA Beauty

makeup brands at Ulta

Need to stock some new makeup brands and their products? Take a look at a few options. 

  • Charlotte Tilbury: This affordable brand has some great products like flawless setting spray, lip liners, mascara, loose powder, and the best matte bronzer. There are lots of eye makeup products as well. The prices for products range from $15 to $130. 
  • About-Face: This relatively new brand has the best eye paints available. Also, its matte lip color collection is pretty unique. You get the products for as low as $10 and as high as $22. 
  • IT Cosmetics: This new brand excels at providing the most smooth and flawless makeup brushes. There are lashes and similar products available, too. You may also get them in deals to complete your collection. Most things available are in the price range of $3 and $100. 

Nail Polish and Care Brands

Ulta nail polish brands

Here are some popular companies for your nails and care

  • OPI: The Repair Mode Bond nail serum by OPI is perfect for keeping your nails in place. The brand is vegan, and all ingredients are mentioned on the products. 
  • Zoya: This newly established brand has some great nail colors to offer. The Zoya nail remover is also safe to use. The price range is affordable, with most nail paints between $12 and $14. 
  • Sally Hansen: This brand is home to a wide collection of amazing nail colors. It also has oils available for your healthy cuticles. 

Skin and Hair Care Brands

What are the new expected items in skin and hair brands?

  • MONDAY Haircare: This new brand has some great dry shampoos in stock. Plus, the conditioners and shampoos are oil-free and safe. The price range is between $3 and $8. 
  • Mad Hippie: If you love your skin, try Mad Hippie. The brand has some great serums, night creams, and moisturizers. 
  • Kitsch: To make your hair look their best all the time, try Kitsch’s pillowcases. The protein shampoo bar is also famous for its results. The price range for most products is $5 to $40. 

Fragrance Brands

ulta fragrance

The company stocks some great fragrance products as well. 

  • Pirette: Whether you want an everyday scent or just an evening fragrance, Pirette has a great collection both in-store and online. Perfumes are available in the price range of $28 to $78. 
  • Azzaro:  Chrome Azure Eau de Toilette by Azzaro will remind you of the summer breeze. The Most Wanted Parfum is also a popular product. 
  • Ellis Brooklyn: This brand has some lovely scents. The Apple Love is a new, vegan, and cruelty-free fragrance. The price range of products is $20 to $124. 

Ulta Brands Aligning with Your Values

If you care for the environment and are an advocate of sustainability, you will have many brand options on Ulta. 

Cruelty-Free and Vegan Beauty Brands

Not all the brands are vegan and cruelty-free. But this company gives you a platform to shop for clean or vegan makeup at ULTA Beauty. For instance, brands like Bali Body (Price range $23-$40) OSEA (Price range $16-$90), and DIVI (Price range $22-$136) are cruelty-free and vegan-friendly. 

You can locate similar brands that share the value in the category Conscious Beauty brands section on Ulta’s website. 

Sustainable and Eco-Friendly Beauty Brands

Ulta celebrates eco-friendliness and diversity to allow you to shop from brands owned and founded by underrepresented communities. For instance, Kitsch has lots of eco-friendly products.

Similarly, you can find some great offerings from black-owned ventures like Black Girl Sunscreen (Price range $10-$16), Pattern, PoundCake (Price range $8-$24), and BeautyStat Cosmetics.

Brands Supporting Social Causes and Charities

ULTA Beauty partners with ventures that support social causes and charities. For instance, Neutrogena (Price range $6-$48) partners with the Melanoma Research Foundation. Similarly, OLEHENRIKSEN proudly supports GLAAD, and MONDAY Haircare supports GLAM4GOOD, an organization for women and children. 

You can shop at ULTA Beauty to support brands that make a positive impact.

Tips for Shopping Beauty Brands at Ulta

Here are some tricks to elevate your shopping experience at Ulta. 

  • Use the Ulta Beauty app, even if you shop from the store. Sometimes, the application gives you great in-store offers that you can use to enjoy some discounts. 
  • Do your research beforehand so that you can find eco-friendly items with ease.
  • When shopping online, check the new arrivals to see everything new in store before you buy your tried-and-tested items.
  • Compare the prices of the same type of products from different ventures and use coupons to earn discounts. This strategy will help you get the best deals. 
  • On a sale day, try visiting the store in the morning to ditch the crowd and grab the best deals. Similarly, during an online sale, visit the website as soon as the sale starts. Plus, check the online store a few hours before it ends. Sometimes, Ulta adds great deals a few hours before the sale is over. 
  • Get your hands on the gift sets, as they have great items to use many times. Read the components beforehand so you know if you need them or not. 

Key Takeaways

Thinking of going on a shopping spree to spend some bucks earned from your hard work? In that case, choose Ulta as your destination. The makeup and beauty products hub houses the best items. Most new products found in Ulta are impossible to locate from anywhere else. 

Just make sure to shop wisely, grab the best deals, and fill your carts with all the goodness! Have any queries? Contact the support team to answer your questions.

Author

Alam is an e-commerce writer with over a decade of writing experience in the industry. He has written for a number of top publications and e-commerce blogs, covering topics like sustainable shopping, product descriptions, product reviews, and the latest trends in the e-commerce industry. Passionate about exploring the latest trends and innovations in e-commerce and how they impact our lives, he strives to keep readers one step ahead.

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